GAMAAN, the Group for Analyzing and Measuring Attitudes in Iran, is an independent, non-profit research foundation registered in the Netherlands. We study Iranians’ attitudes towards different social and political topics. GAMAAN uses digital tools and different methods to extract the (real) opinions of Iranians about sensitive topics. The rationale for GAMAAN’s innovative approach is the fact that conventional survey methods cannot yield valid results in the existing Iranian context. In 2022, GAMAAN was awarded the Market Research Society’s President’s Medal in London for making an “extraordinary contribution to research.”