GAMAAN, the Group for Analyzing and Measuring Attitudes in Iran, is an independent, non-profit research foundation registered in the Netherlands. We study Iranians’ attitudes towards different social and political topics. 

GAMAAN conducts online surveys to extract the (real) opinions of Iranians about sensitive topics. The rationale for GAMAAN’s innovative approach, spreading surveys on a large variety of digital channels and collaborating with VPN-platforms, is the fact that conventional survey modes like face-to-face and telephone interviewing cannot yield valid results in the existing Iranian context. To obtain representative samples, we use matching and weighting methods; we then compare our results with external data and other survey institutes’ results for non-sensitive questions. In this way, we strive to understand the extent to which our results can be said to be representative.

In 2022, GAMAAN was awarded the Market Research Society’s President’s Medal in London for making an “extraordinary contribution to research.”